Essays
Incredibly Difficult and Pointlessly Complicated
In 2012, I started a dorky side project, teaching weekend classes on how to get more traffic to your website from search engines.
Burning the Boats: Going All-In on a Side Project
In 2017, I quit arguably the greatest job in the world, managing search engine optimization at Airbnb, to go all-in on my side project, a digital marketing training course called ClickMinded.
A Six-Figure Side Project
Hey! There is an update to this story, which you can find in a more recent blog post, here.